Gretchen Littlefield joined Moore as Chief Executive Officer in 2019 with over 25 years of experience in data, marketing services, and business management. Moore now stands as the nation’s largest fundraising firm serving purpose-driven organizations—including 10 out of 10 of the nation’s most trusted nonprofits. Under Gretchen’s innovative leadership and cutting-edge vision for data-driven, audience-first marketing, the company’s annual revenue has increased 100% since 2019.

Moore’s footprint spans strategy, creative, production, media, data, response management, analytic services, and more. Prior to joining Moore, Gretchen served as President of Infogroup Media Solutions, a leading provider of data and multi-channel marketing solutions for Fortune 500 companies, nonprofits, and small businesses. Before leading Infogroup Media Solutions, Gretchen launched the fundraising program for what became the largest political action committee in the country, raising more than $80 million in two years. She also worked with one of the nation’s leading direct response marketing agencies, where she managed programs for some of the world’s most impactful nonprofit organizations.

In 2019, Gretchen was recognized as a Silver Apple honoree by the Marketing Club of New York. In 2018, she helped found The Nonprofit Alliance, an organization committed to promoting, protecting, and strengthening the nonprofit sector, and she currently serves as Vice-Chair of the Board.